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Integrity: Respecting the others and oneself, always being consistent.  
 
Passion: Desire; giving all that we have, with intensity and loyalty.  
 
Empathy: Valuing all those who are related with us.  
 
Responsibility: Taking hold of the consequences of our actions.  
 
Devotion: Being able to act and having will to accept all our responsibilities.  
 
Fair Treatment: Valuing and motivating the excellence in our performance.  
 
Respecting the dignity of the people.  
 
Understanding and being sensitive to the opinions and experiences that surround us.  

 
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